NASCAR confirms new seven-year Cup Series media rights deal
NASCAR has announced a new seven-year broadcast deal with partners such as Fox Sports, Amazon, TNT/Max, and NBC. This deal is worth approximately $1.1 billion per year, a 40% increase over NASCAR’s current package. Under the new agreement, Fox will broadcast 14 Cup races annually, including the Daytona 500, while Amazon’s Prime Video will exclusively stream five events. Warner Brothers Discovery will carry the next five Cup races, simulcasting them on TNT and the B/R Sports tier on its Max streaming service. Lastly, NBC Sports will broadcast the final 14 races of the season, including the championship finale. The agreement also includes expanded digital rights and highlight rights for Bleacher Report’s digital and social platforms.
