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MotoGP: Liberty breaking F1 in America "more the exception than the rule"
This week, Liberty announced acquiring 86% ownership of Dorna Sports and the MotoGP World Championship in a €4.2 billion deal. With Liberty’s backing, MotoGP aims to expand its audience reach similar to F1 since 2016. The US is a crucial market for MotoGP, set to race at Circuit of the Americas in Texas soon. Trackhouse Racing’s takeover of the former RNF Aprilia team brings an American-flagged squad to the competition. Dorna CEO Ezpeleta believes MotoGP can establish itself as a major sport in the US with Liberty’s support. The US offers a significant market potential for MotoGP due to its cultural, social, and economic influence. Both MotoGP and F1 are looking to enhance their presence in the US despite the challenges of the sports market there.