The Road Ahead: Unresolved Media Rights and Charters Loom over NASCAR’s Milestone Year

The Road Ahead: Unresolved Media Rights and Charters Loom over NASCAR’s Milestone Year

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Media rights and charters unresolved after milestone NASCAR year

The 2023 NASCAR season featured several notable events, including NASCAR’s return to the 24 Hours of Le Mans and the first-ever street race in the Cup series in Chicago’s Grant Park area. Cup races saw a 50 percent increase in sellouts compared to the previous year. The competition on the track with the Next Gen car received positive feedback, with 10 out of the 16 organizations winning races during the season. Digital and social media consumption metrics also showed year-over-year growth. However, two significant issues remain unresolved in the offseason – there is no agreement yet between NASCAR and Cup teams on extending charters, and NASCAR has yet to finalize the Truck and Cup portions of a new media rights deal. The CW Network has already secured the rights to broadcast the Xfinity Series from 2025 to 2031, but the future broadcasting arrangements for the Truck and Cup series are still to be determined. The lack of a completed TV deal is partly due to the ongoing negotiations between NASCAR and Cup teams regarding charters, which are set to expire in 2024. Despite the delays, progress is being made, and race teams are seeking to increase their enterprise value through these charter agreements. Spire Motorsports has already acquired a charter from Live Fast Motorsports in a significant deal.

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Forrás: motorsport

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