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McLaren agrees F1 deal to lure Monster Energy from Mercedes
Monster Energy has signed a multi-year partnership with McLaren, starting from the 2024 season. The Monster logo will be featured on the helmets, race suits, caps, and drinks bottles of drivers Lando Norris and Oscar Piastri. This move is significant as it draws Monster Energy away from rival team Mercedes. Despite this new partnership, Lewis Hamilton’s personal sponsorship deal with Monster is expected to continue. McLaren Racing CEO Zak Brown is excited about the collaboration, mentioning that Monster focuses on celebrating athletes and creating engaging content.