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McLaren agrees F1 deal that lures Monster Energy from Mercedes
Monster Energy has signed a multi-year contract with McLaren, becoming their new sponsor starting from the 2024 season. The partnership will feature the Monster Energy logo on the helmets, race suits, caps, and drinks bottles of McLaren drivers Lando Norris and Oscar Piastri. This is significant as it draws Monster Energy away from rival team Mercedes. Despite this new partnership, Lewis Hamilton’s personal sponsorship deal with Monster is expected to continue. Both Monster Energy and McLaren are excited about the collaboration and plan to enhance fan experiences through various programs and engaging content.
