P1racenews AI automatic summary:
Marquez: Liberty must target young audience to grow MotoGP
Liberty Media recently announced the acquisition of 86% of Dorna Sports in a significant deal worth €4.2 million, expected to be finalized by the end of 2024. The media giant has not yet revealed its strategies to enhance the popularity of MotoGP, potentially drawing from its success with Formula 1. Riders like Marquez and Bagnaia have expressed optimism about Liberty’s takeover, highlighting possibilities for investment and growth in MotoGP akin to Formula 1’s success. While some, such as Espargaro, believe MotoGP cannot replicate all aspects of Formula 1’s success, they see the acquisition as promising for the future of the sport. The MotoGP community is eager to see how Liberty Media’s expertise will shape the future of the championship.
