Kyle Larson from Hendrick Motorsports leads NASCAR’s merchandise sales in the 2025 Cup Series season. Despite challenges during The Double, Larson’s commercial appeal is on the rise, competing with seven-time NASCAR Most Popular Driver Chase Elliott. Larson’s success on track includes three race wins, eight top-five finishes, and nine top-10 finishes, boosting his popularity. However, his off-track comments about wanting to “embarrass” Xfinity Series drivers received criticism, including from Dale Earnhardt Jr. The Coca-Cola 600 saw record merchandise sales, with Larson products in the spotlight for attempting The Double. Overall, Larson tops the merchandise sales ranking, followed by Elliott, Kyle Busch, and others, showcasing his growing influence in NASCAR.
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