P1racenews AI automatic summary:
Honda MXGP and WSBK stars join Jakarta bikers in unique Motul-backed fan ride
Dubbed ‘The Ultimate Ride’, this event was made possible by lubricant manufacturer Motul and featured renowned motorbike riders Tim Gajser, Ruben Fernandez, Iker Lecuona, and Xavi Vierge riding alongside hundreds of fans on various types of motorbikes. The event brought together bikers, clients, distributors, and the Honda Racing Corporation (HRC) riders to showcase the importance of Motul and HRC in Indonesia and celebrate their ability to unite the biking community. Motul Indonesia’s Managing Director, Luthfi Ilhami, expressed delight in the event’s success and emphasized the passion and knowledge for bikes in the region. Motul’s Chief Marketing Officer for the Asia-Pacific region, Carlo Savoca, highlighted the company’s commitment to providing exclusive experiences for bike fans to directly engage with the HRC racing team. HRC’s General Manager, Tetsuhiro Kuwata, praised the partnership with Motul and the opportunity to celebrate with Indonesian Honda motorbike fans. The event consisted of a ride through Central Jakarta, culminating in a meet and greet session with the riders, generating a significant amount of social media posts and online videos. This event is part of Motul’s ongoing efforts to strengthen its relationship with Honda motorcycle communities in Indonesia through diverse activities, with the aim of becoming a highly regarded premium lubricant brand in the region.
