P1racenews AI automatic summary:
Ferrari announces HP as new F1 team title sponsor
Hewlett Packard has announced its partnership with Ferrari, becoming the new title sponsor and renaming the team as Scuderia Ferrari HP in a multi-year deal. This collaboration will see HP’s blue logo featured on pig livery, team gear, and overalls starting from the Miami Grand Prix. The deal extends to Ferrari’s F1 Academy and esports initiatives as well. Ferrari CEO Benedetto Vigna highlighted the shared added-values motivating this high-profile partnership. HP’s CEO Enrique Lores expressed excitement about this collaboration, emphasizing a focus on technology, performance, and craftsmanship in driving sustainable innovation. Apart from branding, HP will provide Ferrari with a range of services, including hardware and conferencing technology, while also adding a one-off blue livery to commemorate Ferrari’s 70th anniversary in the American market.
