Image source: motorsport
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American Express lands partner role for F1 and Las Vegas GP
American Express has signed a multi-year deal to become a global partner of Formula 1, with a special focus on the Las Vegas race. The deal also covers events in Austin, Miami, Montreal, Mexico City, and Interlagos. As part of the partnership, Amex will support the female-only F1 Academy series. This marks the first new sports sponsorship program in a decade for Amex, which has had long involvements in basketball, golf, tennis, and football. Amex card members will receive special benefits such as pre-sale access to tickets and additional on-site perks at races.
Source: motorsport
