P1racenews AI automatic summary:
Zak Brown has outlined three reasons why F1 struggled to find a foothold in the United States before Liberty Media’s takeover.
McLaren CEO Zak Brown discussed the reasons why Formula 1 struggled to establish itself in the US before Liberty Media’s takeover, citing the lack of a permanent location, with different tracks being used sporadically.
Brown credited Liberty Media for the significant rise in F1’s popularity in the US, highlighting the addition of new races like Miami and Las Vegas to the calendar.
He also acknowledged that F1 was perceived as exclusive and not engaging with its fan base, a perception that changed with Liberty Media’s approach.
The Circuit of the Americas in Texas became a focal point for F1 in the US, with efforts to make the sport more inclusive and engaging for fans.
Brown emphasized the importance of sport as entertainment, learning from other successful global franchises like the NFL and NBA in engaging with fans.
