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Williams has unveiled a special one-off livery in conjunction with Gulf for the F1 Sao Paulo GP, in what it describes as a tribute to its fans.
Williams has unveiled a special one-off livery in partnership with Gulf for the Formula 1 Sao Paulo Grand Prix, as a tribute to its fans. The livery, called ‘Driven By Words’, features 493 words submitted by fans, with ‘Legacy,’ ‘Passion,’ and ‘Teamwork’ being the most popular. These words will be woven into the classic light blue and orange color scheme. The Team Principal, James Vowles, expressed that the campaign truly showcases the emotional connection with fans. Gulf Oil International CEO, Mike Jones, highlighted the importance of celebrating fans and their passion through this unique livery. As part of a major rebrand, Williams will become Atlassian Williams F1 Team in the 2026 season, with a new logo paying homage to its original design.
