P1racenews AI automatic summary:
Williams has announced a major rebranding of the team, which will take effect in January 2026, teasing that it will be a nod to its F1 heritage.
Williams made a major announcement regarding the rebranding of their Formula 1 team set to happen in January 2026, promising a heritage-inspired direction.
The team, having a successful 2025 season with top performances from drivers Albon and Sainz, is aiming to secure a strong finish in the midfield battle.
Introducing Atlassian as the leading sponsor in 2025 marked a new era for Williams, setting the stage for the upcoming rebranding.
The team, under the new name Atlassian Williams F1 Team, will unveil a new logo while paying homage to its storied past and founder, Sir Frank Williams.
Despite the change in ownership to Dorilton Capital in 2020, Williams maintains a strong connection to its history, with the rebrand serving as a nod to its successful legacy in the sport.
Atlassian Williams F1 Team’s new identity reflects a blend of tradition and future ambitions, with Team Principal Vowles expressing pride in the team’s renewed vision and commitment to championship success.
