Williams ‘low-hanging fruit’ in F1 2025 ‘secondary’ to long-term ambition

Williams ‘low-hanging fruit’ in F1 2025 ‘secondary’ to long-term ambition

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Williams boss James Vowles insists that although recent improvements provide “low-hanging fruit” for improvement in 2025, this is “secondary” to the team’s long-term F1 ambitions.

Since becoming Team Principal in 2023, Vowles has focused on investing in infrastructure for long-term success, as seen with long-term contracts for Sainz and Albon, expanding the workforce, and updating production processes. Vowles anticipates improvements in 2025 but is dedicated to making significant progress in the future. The team’s goal is to win championships, which requires continual investment in infrastructure, culture, and technology. Williams is making strides with a new building, advanced simulator, and upcoming tools and technologies. Vowles emphasizes the importance of long-term evolution and continuous investment to achieve success, even if some benefits may not be seen until 2027. Despite this long-term vision, he stresses the importance of maximizing effort in each race weekend to secure the best possible results.

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