P1racenews AI automatic summary:
McLaren has revealed the reason behind the decision to remove the innovative onboard digital advertising panels that had been seen on previous F1 cars.
The reigning champions debuted a unique addition in 2022 to display sponsors along the cockpit, strategically placed for maximum exposure to onboard TV cameras. This innovation was first showcased at the 2022 US Grand Prix but was later removed in 2024, the same season when the team clinched the Constructors’ title. McLaren disclosed to RaceFans their decision to remove the panels was driven by a focus on enhancing competitiveness through weight-saving strategies. Despite losing this inventive feature, McLaren remains strong in terms of sponsorship, with CEO Zak Brown leading a commercial resurgence since 2016. Brown’s efforts have transformed McLaren into a highly desirable team for potential brands, resulting in record-breaking commercial revenues. Looking ahead to the future, Brown emphasized the importance of stability and visibility for the team, aiming for continuity and success in the years to come.
