Sphere Entertainment Co. has announced a collaboration with the Formula 1 Las Vegas Grand Prix that will feature custom race
The Sphere, a 360-degree event venue with screens both inside and outside, will showcase various exciting exterior visual content produced by Sphere Studios. It will feature custom Grand Prix content and display partnering brands on the world’s largest LED screen. Driver cards for all 20 members of the F1 grid will be shown on the Sphere during the build-up to the event. F1 driver helmets will also be represented on the Sphere, but red and yellow graphics cannot be displayed during sessions to avoid confusion with flags. The Sphere will elevate the Las Vegas Strip Circuit, creating a mesmerizing experience for fans attending the race and watching globally. This marks the first time the venue will be used as part of a live event broadcast, and F1 is acting as a promoter of the race event for the first time. The inaugural Las Vegas GP will take place on November 18 and is the sport’s return to the city since the Caesars Palace Grands Prix in 1982.