P1racenews AI automatic summary:
Mercedes F1 boss Toto Wolff has insisted that the team’s new partnership with Adidas has shown that it isn’t enduring a “hangover” from Lewis Hamilton’s exit.
Hamilton’s decision to move to Ferrari ended his successful partnership with Mercedes, which included six Drivers’ titles and 84 victories. Despite achieving a record ninth win at home, Hamilton’s final season with Mercedes had more downs than ups. He believes choosing Ferrari was the right move and that staying with Mercedes would have been riskier. Mercedes is now entering a new era with young driver Andrea Kimi Antonelli and George Russell, with team principal Toto Wolff agreeing that the change was beneficial for both parties. Hamilton’s switch to Ferrari generated significant social media traction and revenue, but Mercedes remains confident in attracting sponsors with partnerships like Adidas. Wolff disclosed that Hamilton supported Mercedes’ collaboration with Adidas for long-term apparel provision, emphasizing the team’s commitment to evolving and staying competitive.
