Audi’s Strategic Game-Changer: Seidl Unveils Bold F1 Recruitment Strategy

Audi's Strategic Game-Changer: Seidl Unveils Bold F1 Recruitment Strategy

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Sauber CEO Andreas Seidl has divulged that Audi has been ramping up preparations for its impending entrance into Formula 1

Audi is set to enter Formula 1 in 2025 after finalizing the acquisition of the Sauber team ahead of the new technical regulations. Sauber, historically a struggling team, has been unable to maintain their performance, dropping to ninth in 2022. The announcement of Audi’s arrival attracted Nico Hulkenberg from Haas to Sauber and Carlos Sainz is rumored to have received a tempting offer. Sauber is aggressively expanding its workforce, aiming to grow from 600 to 900 employees quickly. Audi’s involvement has generated significant interest in the racing community, with a particular focus on building a strong engine department. This partnership heralds a new era for both Audi and Sauber in Formula 1.

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