P1racenews AI automatic summary:
Sauber has named Stefano Battiston as the team’s new Formula 1 Chief Commercial Officer as it continues to ramp up its preparations to transition into Audi in 2026. Sauber is pressing ahead with ratified plans to welcome Audi as the German automotive giant completes an entire takeover to venture into the sport for the first […]
Sauber confirms the arrival of Audi as they move forward with their plan for Audi to take over and make their debut in the sport. Stefano Sordo, previously from McLaren and Red Bull, is appointed Performance Director alongside Technical Director James Key for the team. Andrea Battiston is set to take on the role from June 1, 2024, leading Sauber/Audi’s commercial aspects under the supervision of CEO Andreas Seidl, who is orchestrating the transition to Audi. Battiston’s focus will include marketing, brand & content, partnerships, business development, guest experiences, and merchandise for Sauber/Audi. Audi’s F1 Project is gaining momentum, aiming to create innovative brand collaborations and customer engagement, marking a significant milestone in Audi’s motorsport legacy.
