Driving IndyCar Forward: O’Ward’s Vision for Change and Evolution

Driving IndyCar Forward: O’Ward’s Vision for Change and Evolution

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The NTT IndyCar Series has had a tough news cycle this off season, with the dominating story being a delay

IndyCar has been struggling to introduce exciting features to attract fans who are looking for new innovations and to expand interest in the series to new audiences. Pato O’Ward believes that in order for the series to grow in popularity, they need to embrace change and evolve. He expresses that growth requires changing things up and adapting to the present landscape, as seen in the shifts that have occurred in the markets within just a decade. O’Ward believes that having a good racing product is important, but it’s also crucial to create an experience that goes beyond just cars going around the track. IndyCar has been stagnant in terms of on-track product, with the continued use of the same chassis and engine since 2012. O’Ward supports introducing new and interesting innovations to renew the excitement factor for fans. He acknowledges that he is not part of the management of the series, but he believes that learning from other motorsports series’ growth strategies could be beneficial.

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