P1racenews AI automatic summary:
More Than Equal has named Sarah Moore and Jordan King as driver coaches for its inaugural female Driver Development Programme.
More Than Equal, a motorsport initiative focused on promoting gender equality, is launching a Driver Development Programme to support the next generation of female racing athletes. The programme will have a data-driven approach to guide and mentor these athletes, addressing the current gender disparity in motorsport. Experienced racers Abbie Moore and Jordan King will be involved in guiding the successful applicants. Moore has 25 years of racing experience and is the first female overall champion in Britcar. King has a background in single-seaters and has competed in GP2 and IndyCar. Applications for the programme are open until January 31, 2024, and talent scouting is being provided by The Smedley Group. More Than Equal was co-founded by David Coulthard and Karel Komarek, and they have partnered with Hintsa Performance for athlete coaching.
