Record-Breaking Viewership: Mexican GP Captivates American Audiences on ESPN

Record-Breaking Viewership: Mexican GP Captivates American Audiences on ESPN

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The 2023 Mexico City Grand Prix may not have gone the way local fans trackside were hoping for, but the

According to Blackbook Motorsport, ESPN’s race coverage of Formula 1 had an average live audience of 1.46 million viewers, reaching a peak of 1.94 million. The entire broadcast of the event achieved a record average viewership of 1.08 million. Since Liberty Media acquired Formula 1 in 2017, the sport has experienced significant growth in the previously untapped US market. In 2022, ESPN saw 12 out of 22 Grands Prix set US Television event records, attracting more female and younger viewers, and reaching a record 1.21 million viewers per Grand Prix. However, despite the upcoming Las Vegas Grand Prix and the total of three US-based Grands Prix on the calendar, US viewing figures have experienced a slight decline in 2023, with an average audience decrease of seven percent to 1.12 million viewers.

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Forrás: Motorsport Week

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