P1racenews AI automatic summary:
Mercedes’ Chief Communications Officer Bradley Lord has praised the “bond of loyalty” that permeates within the team, despite its recent struggles in Formula 1.
Lord, a long-standing member of the Brackley squad, recently shared heartfelt sentiments about the team’s unity over the past 14 years. In a comprehensive interview with PlanetF1, he provided insights into Team Principal Toto Wolff’s collaborative leadership style, emphasizing mutual trust and engagement among core team members. Lord highlighted the importance of constant communication between technical and sporting teams during race weekends, with Wolff offering valuable input without micromanaging. His role involves supporting the team’s external representation, managing relationships in the paddock, and coordinating the young driver program. Despite recent challenges in competing for World Championship titles, Lord emphasized the enduring team culture of loyalty, resilience, and camaraderie fostered through both successes and setbacks.
