P1racenews AI automatic summary:
McLaren has announced a multi-year deal with German sportswear giants Puma ahead of the 2026 F1 season.
McLaren has signed a multi-year partnership with Puma for the 2026 Formula 1 season, coming off their double championship victory in 2025.
Under the leadership of Lando Norris, the team embraces its ‘team first’ mentality despite facing controversy throughout the season.
Puma will now design and produce all apparel for McLaren, providing fresh looks for drivers Norris and Piastri.
McLaren CEO Zak Brown expresses enthusiasm for the collaboration as Puma’s innovative designs cater to a global fanbase.
The partnership aligns with Puma’s longstanding involvement in F1, having previously worked with teams like Ferrari and Williams.
This deal extends to all McLaren racing teams, including their Arrow McLaren IndyCar and World Endurance Championship Hypercar outfits.
