Binotto’s Bold Ambition: Audi Aiming for Formula 1 Glory Under New Leadership

Binotto's Bold Ambition: Audi Aiming for Formula 1 Glory Under New Leadership

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Mattia Binotto believes that Audi can start fighting for the Formula 1 title by 2030, but admits that is a “very ambitious” target.

Audi is planning to turn Sauber into its official team for the 2026 season, but faces challenges in making the Hinwil-based outfit successful. The dissatisfaction with progress led to the replacement of key personnel in 2025, with Binotto taking over as COO and CTO of the F1 project to steer the team in the right direction. Sauber’s poor performance in 2024, finishing last in the Constructors’ standings, prompts Binotto to caution that turning Audi into a winning team will require time, money, and resources. Binotto sets a long-term target of winning the title by 2030, emphasizing the gradual progress and improvement Sauber needs to make over the coming years. Audi’s CEO Döllner acknowledges the need for patience and managing expectations as they strive for success in F1, highlighting the importance of strategic investments for the team’s future. Binotto remains focused on the ultimate goal of winning the championship by 2030, drawing parallels between the journey to success in F1 and climbing a mountain towards a clear vision.

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