P1racenews AI automatic summary:
Liberty Media’s acquisition of MotoGP earlier this week has signified a new era for two-wheeled racing as it hopes to
Liberty Media and Dorna announced their focus on growth and expansion for MotoGP, with an emphasis on underpenetrated markets. A six-pronged plan was introduced to accelerate growth, including leveraging Liberty’s global sports assets and expanding in key markets like the U.S. Additionally, efforts will be made to amplify marketing, broaden reach, and improve the overall fan experience. Liberty aims to replicate its successful Formula 1 model by applying it to MotoGP to achieve positive outcomes. Both Liberty Media CEO Greg Maffei and Dorna CEO Carmelo Ezpeleta expressed optimism about expanding MotoGP’s global fanbase and enhancing the sport for fans, teams, and partners. Research findings from a 2022 Global MotoGP Fan Survey highlighted the sport’s highly engaged fanbase, providing valuable insights into fan demographics and behavior patterns.