P1racenews AI automatic summary:
Lewis Hamilton is poised to sponsor Ferrari from the 2025 Formula 1 campaign through his Almave brand, according to a report. Hamilton’s highly lauded move to Ferrari in 2025 set the F1 circus alight when it was announced on the eve of the 2024 campaign. The match-up of F1’s statistically most successful driver and team […]
Hamilton’s move to Ferrari in 2025 was a highly anticipated event in the F1 world, shaking up the scene just before the 2024 season began. The pairing of the most successful F1 driver with the iconic Ferrari team promises both exceptional performance and a boost in branding. Reports suggest that Hamilton’s non-alcoholic tequila brand, Almave, could potentially become a sponsor for Ferrari in the near future. Following the acquisition of Almave by Pernod Ricard, a French beverage company, Hamilton expressed his pride in the partnership’s ability to elevate the brand with global marketing strategies. With F1’s soaring popularity worldwide, Hamilton’s star power, and Ferrari’s historic status, having Almave featured on Ferrari’s cars is seen as a strategic move. Ferrari has also expanded its brand alliances, securing deals with Peroni and HP, showcasing a strong commercial strategy for the future.
