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Juncos Hollinger Racing has announced that one of its cars will carry an on-car dynamic sponsor display at this weekend’s IndyCar season finale. The display sits along the inside edge of the protective Aeroscreen, and will be visible by the onboard camera that sits above the roll hoop behind the driver’s head. The technology, which […]
The dynamic display on Juncos Hollinger Racing’s car is powered by a small onboard battery and provided by Seamless Digital, allowing for rotating sponsors to cycle across the screen. The technology has been tested during previous on-track running and will be used for the first time at an official IndyCar event at the Nashville Superspeedway. Co-owner Ricardo Juncos aims to bring innovative changes to the industry and provide unique opportunities for sponsors and partners through this technology. The display sits inside the Aeroscreen, maximizing visibility for sponsors during TV broadcasts and potentially leading to more lucrative deals for teams. Romain Grosjean’s #77 entry will showcase the new technology, with the Music City Grand Prix main event scheduled for September 15 at 2:00 central time.
