Rising from the Ashes: Johnny Herbert’s triumphant return to Motorsport

Rising from the Ashes: Johnny Herbert's triumphant return to Motorsport

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Johnny Herbert has been announced as a Global Brand Ambassador for Lola Cars, just one day after being dropped as a Formula 1 race steward by the FIA.

Former F1 driver and TV pundit Johnny Herbert has parted ways with the FIA after a 15-year tenure as one of its driver stewards, citing incompatibility with media duties. However, Herbert has now taken on a new role at the iconic British manufacturer Lola, who are making their return to top-level motorsport in the Formula E championship. This move follows whispers of Herbert’s involvement with Lola, as he was present at the shakedown of their GEN3 Evo FE challenger last year. In a statement, Herbert expressed his excitement to be part of Lola, emphasizing the brand’s significance in his motorsport upbringing and the opportunity to contribute to its success and the future of sustainable motorsport. Lola’s Chairman Till Bechtolsheimer welcomed Herbert’s addition to the team, praising his talent, sportsmanship, and experience as valuable assets for both current and future drivers. Despite a challenging start to his racing career due to a serious accident, Herbert went on to achieve notable success in F1, including three Grand Prix wins and victory at the Le Mans 24 Hours. Recognized for his contributions to British motor racing, Herbert’s collaboration with Lola is seen as a fitting partnership between two esteemed entities in the motorsport world.

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