P1racenews AI automatic summary:
The NTT IndyCar Series is nearly through the first year with its new television partner FOX Sports, and viewership numbers continue to be high. The 1 million viewer mark is a milestone that the series has danced above and below for multiple years, including during its recent stint with NBC Sports as broadcast partner. Viewership […]
The NTT IndyCar Series is having a successful first year with new television partner FOX Sports, with consistently high viewership numbers. The recent oval race at World Wide Technology Raceway saw over 1 million viewers, marking the third consecutive race to surpass that milestone. FOX estimates 1,012,000 viewers tuned in for the Bommarito 500, an 88% increase from last season. The move to a primetime slot did not significantly impact viewership, with the previous race still holding higher numbers. Overall, FOX’s strategy of broadcasting races on free-to-air channels and investing in promotional efforts seems to be yielding positive results. The increase in both TV and live attendance bodes well for the series’ long-term success, prompting continued monitoring and potential adjustments in sponsorship expectations.
