Genesis Shifts Gears: Hyundai Makes Bold Move Into Endurance Racing

Genesis Shifts Gears: Hyundai Makes Bold Move Into Endurance Racing

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Hyundai Motorsport has confirmed its intention to enter endurance racing, with an announcement about the company’s forthcoming entrance to the FIA World Endurance Championship. The announcement did not state a clear timeframe for the entry, only saying “in the near future” — but previous reports have pegged 2026 as a likely date. However, so far […]

The announcement did not specify a clear timeframe for the entry, only mentioning “in the near future,” but reports suggest 2026 could be the target year. While not confirmed yet, anticipation is high for Hyundai’s potential entry into the IMSA Sportscar Championship. This aligns with previous coverage on Hyundai’s aspirations in endurance racing by Motorsport Week. The team is expected to race under the ‘Genesis’ brand, Hyundai’s luxury division. Some key details remain unconfirmed, like the team partnership and the car’s design adherence to sportscar regulations. Rumors point towards Hyundai adopting the LMDh ruleset, using an Oreca chassis, similar to the Acura ARX-06 and Alpine A424. Despite being new to endurance racing, Hyundai’s successes in rally and touring car competitions show its racing pedigree, including consecutive FIA World Rally Championship wins in 2019 and 2020, and a strong presence in IMSA’s Michelin Pilot Challenge TCR class with Bryan Herta Motorsport.

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