P1racenews AI automatic summary:
FIA Formula E has announced a continuation in its upward trajectory in fan engagement upon the conclusion of the gripping 10th season of the sport. With data taken from Kantar Sport, Conviva/Hookit, Google Analytics for TV viewership metrics, social media analytics and website and app usage respectively, Formula E have concluded that significant spikes have […]
With data from various sources including Kantar Sport, Conviva/Hookit, and Google Analytics, Formula E has confirmed a significant increase in its popularity, as evidenced by substantial spikes in TV viewership metrics, social media analytics, and website/app usage. TV audiences have surged by 35 percent to a global total of 491 million, with standout races like the Monaco E-Prix reaching a record 40 million viewers. Various countries, including Mexico, Japan, Spain, and the US, have seen record TV audiences for Formula E races, propelling the sport’s growth. The number of Formula E fans globally has risen to 374 million, with notable increases in fan bases in China, Indonesia, and Brazil. Additionally, Formula E has experienced a substantial upsurge in social media engagement, with 1 billion impressions and a 147 percent rise in video views on their owned platforms. Utilizing Potentia Insight for comprehensive surveys and feedback, Formula E has gained insights that position it as a highly innovative and exciting motorsport series in the eyes of fans, aiming to close the gap with established series like Formula 1 and MotoGP. CEO Jeff Dodds highlighted the achievements, emphasizing Formula E’s ambition for further growth, innovation, and excitement in the upcoming Season 11. With plans for new initiatives, including the GEN3 Evo car, Formula E aims to deliver even more thrilling racing experiences to its dedicated and expanding fanbase worldwide.
