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Ferrari announced on Friday that its partnership with energy drink brand Celsius has expanded globally as the team revealed its
Celsius, an American drinks company, has become a permanent global partner of the Scuderia Ferrari Formula 1 team, following their partnership during the previous season’s three U.S.-based rounds. Celsius, a fitness drink made with premium ingredients and zero sugar, will be present in the Ferrari garage and will run fan activations throughout the year. This global partnership will help Celsius gain traction in overseas markets, including Canada and the British Isles. The new deal was announced alongside a glimpse of Ferrari’s new race suits for the 2024 season, which feature the iconic Ferrari red color along with accents of white and yellow. The SF-24 car is set to be unveiled on February 13th.
