P1racenews AI automatic summary:
Mercedes Formula 1 driver Lewis Hamilton has been named as motorsport’s most marketable athlete for the 12th time by SportsPro for 2024.
Seven-time world champion Lewis Hamilton ranked 11th overall in the annual list of the world’s 50 Most Marketable athletes. He has appeared in all but one of the 15 editions of the list since it began in 2010, missing out on 2019 but excelling in 2014 as the most marketable athlete when he won his first Drivers’ Title with Mercedes. Hamilton dropped out of the top-10 in 2021, the year he narrowly lost the title to Max Verstappen in an Abu Dhabi showdown. Making waves in the F1 community, Hamilton announced his move to Ferrari in 2025 and secured brand deals with Dior and CFI. Verstappen, the current F1 champion, ranked 31st, while Hamilton’s future Ferrari teammate, Charles Leclerc, ranked two spots below, each with their own brand partnerships. The recent surge in popularity of F1 in the United States was highlighted by Hamilton’s crash in Austin and upcoming Mexico City Grand Prix, setting the stage for an exciting conclusion to the 2024 season.
