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F1 has announced Moet & Chandon will return as the “official champagne” of the sport from the upcoming 2025 campaign.
The 282-year-old French winery Moët & Chandon will once again be the official champagne sprayed after Formula 1 Grands Prix, marking its third stint as the chosen brand. This tradition dates back to 1966, with a history that began 16 years earlier at the 1950 French Grand Prix. Moët & Chandon’s partnership with F1 symbolizes a union of performance, excellence, and refinement, celebrating the sport’s iconic moments. F1’s CEO Stefano Domenicali expressed excitement over the return of Moët & Chandon to the podium, strengthening the bond with LVMH in a special year commemorating Formula 1’s 75th anniversary. The winery’s association with F1 started when American driver Dan Gurney sprayed champagne at the 1966 Le Mans 24 Hours, setting off a trend that lasted until 1999, when F1 switched to G.H. Mumm. After a brief hiatus, Moët & Chandon is back as the Official Champagne of Formula 1, continuing a long-standing tradition in the sport.