P1racenews AI automatic summary:
Circuit of the Americas chairman Bobby Epstein believes F1’s Sprint format enhances the fan experience but has done little to influence ticket sales.
Circuit of the Americas chairman Bobby Epstein believes that Formula 1’s Sprint format enhances the fan experience, although it has not significantly impacted ticket sales.
The Sprint format was introduced in 2021 and has been featured at six events, including the United States Grand Prix for the past two seasons.
Despite the positive reception, Epstein acknowledges that the Sprint format has not led to a significant increase in attendance figures.
While F1 CEO Stefano Domenicali has hinted at expanding the Sprint format, Epstein notes that it has not yet proven to be a key driver of commercial success.
Epstein emphasizes that the value of the Sprint format lies in providing additional entertainment for fans, even if it does not directly result in higher ticket sales.
Discussions are ongoing regarding an extension of the current F1 deal with Circuit of the Americas, with both parties expressing optimism about continuing the partnership beyond 2026.
