The Revival of Austin F1: Surging Ticket Sales in the Aftermath of Max Verstappen’s Reign

The Revival of Austin F1: Surging Ticket Sales in the Aftermath of Max Verstappen's Reign

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The United States Grand Prix organisers have revealed ticket sales for the 2024 event have gone up since Max Verstappen’s F1 dominance ended.

Since joining the calendar in 2012, the Circuit of the Americas in Austin has consistently attracted high attendance numbers, remaining among the most popular races in the F1 lineup despite new events in Miami and Las Vegas. While initial ticket sales for the Austin race were lower this year due to Max Verstappen’s dominance, the recent shift in competitiveness has sparked increased interest and sales. Race promoter Bobby Epstein expects a strong turnout, potentially matching or exceeding previous years, especially for the Saturday sprint race with Eminem headlining the concert. Despite the proximity of the Las Vegas Grand Prix, Epstein believes both races can coexist and even benefit each other by expanding the sport’s global reach and captivating audiences with their unique qualities. In Epstein’s view, Miami may have a bigger impact on growing the American audience, but the spectacle of the Vegas race adds to the overall excitement without diminishing Austin’s appeal.

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