P1racenews AI automatic summary:
Audi has unveiled multinational neobank firm Revolut as its title sponsor ahead of its maiden F1 season next year.
Audi revealed Revolut as their title sponsor for their debut Formula 1 season in 2026, marking their first foray into the sport after transitioning from Sauber. The team had been relatively quiet on partnership announcements, except for a rumored deal with Adidas for apparel. The collaboration with Revolut is seen as a strategic alliance that aligns with Audi’s ethos of innovation and ambition in motorsport. Audi’s CEO, Gernot Doullner, expressed their clear ambition to leverage Formula 1 as a platform for technological advancement and sustainable growth for the brand. The partnership with Revolut, a global fintech giant, aims to engage new audiences and offer exciting opportunities for fans to interact with the sport, potentially attracting new customers.
