P1racenews AI automatic summary:
The Aston Martin Formula 1 team announced on Tuesday a new long-term partnership with renowned sportswear brand PUMA.
PUMA has become the Official Sportswear, Athleisure, and Technical Gear Partner of Aston Martin starting from the 2025 season, featuring branding on the team’s F1 car and outfitting its drivers and personnel. The partnership signifies a shared dedication to innovation, speed, and precision in motorsport and aims to enhance fan engagement. PUMA’s CEO expressed excitement about advancing the sport through cutting-edge innovations and supporting Aston Martin’s success with high-performance racewear. Aston Martin has also unveiled a high-tech racing simulator in collaboration with Memento Exclusives, celebrating Fernando Alonso’s 400th Grand Prix. Additionally, the team has announced a multi-year partnership with Xerox, focusing on digital technology functions to enhance performance on and off the race track.
