P1racenews AI automatic summary:
Visa will become a global partner to both Red Bull Formula 1 teams on a multi-year deal, with AlphaTauri rebranding
Visa Cash App RB, formerly known as Toro Rosso, will have a special launch event in Las Vegas on February 8 to unveil its new identity and 2024 car livery. This rebranding comes after the team’s acquisition by Red Bull and the previous promotion of Red Bull’s fashion label AlphaTauri. Visa’s logo will appear on both Red Bull Racing and Visa Cash App RB Formula 1 cars, including the F1 Academy cars supported by the company. This sponsorship deal is Visa’s first major sports sponsorship in 15 years. The team’s new CEO, Peter Bayer, and Team Principal, Laurent Mekies, express excitement for the team’s future and its focus on competing for major prizes in F1. The team is relocating some facilities closer to Red Bull Racing in Milton Keynes to strengthen their connection. The driver lineup for Visa Cash App RB will be Daniel Ricciardo and Yuki Tsunoda, as they aim to improve their finishing position from last year’s championship where they placed eighth as AlphaTauri.
