P1racenews AI automatic summary:
Williams release F1 2026 team kit as new partnership revealed
The Williams F1 team has revealed their new team kit in collaboration with New Era for the 2026 season, marking a new partnership after ending ties with PUMA.
New Era, primarily known for headwear, is expanding its presence in Formula 1 as the official teamwear and headwear partner for Williams.
The 2026 team kit is now available for purchase on the New Era website, with drivers Sainz and Albon showcasing the new look ahead of the car launch.
The partnership aims to “Create the Culture of Speed” with a focus on performance, innovation, and heritage in F1 engineering.
Fans can expect a range of merchandising options, including the team’s iconic snapbacks, beanies, and more, all reflecting Williams’ updated brand identity and history of success in motorsport.
