Image source: GPFans
P1racenews AI automatic summary:
Williams F1 axe major partnership
Williams has announced a new partnership for their F1 team, bringing an end to another association. New Era is now their ‘official teamwear and headwear partner’, expanding beyond headwear. Fans can expect ‘lifestyle collections and race specials’ during the 2026 season. This marks the end of their deal with PUMA, starting a new ‘New Era’ for Williams. The partnership aims to create top-quality products for global fans on and off the track. Williams Racing is focused on innovation and building a winning team.






