P1racenews AI automatic summary:
Why are Ferrari advertising this product after F1 ban?
Ferrari’s unveiling of the 2026 racesuit sparked a deep dive into topics like academic papers, retro liveries, and ‘Big Tobacco’ companies, quite unexpected. As the F1 fanbase raved about Hamilton and Leclerc’s ‘aura’, an insightful observation was made by an account regarding a sponsor detail on Hamilton’s racesuit. The presence of the ZYN brand raised questions about advertising addictive substances in F1 despite past bans on such promotions. The historical link between tobacco and F1, exemplified by iconic partnerships like Marlboro McLaren, continues to resonate due to its profitable nature and enduring glamor.
Today, F1 still benefits from sponsorships by tobacco giants like Philip Morris International and British American Tobacco, despite changing attitudes towards tobacco in modern times. The implementation of stringent regulations, such as the Tobacco Advertising and Promotion Act of 2002, marked a turning point in the relationship between tobacco companies and F1. While tobacco branding may no longer be prominent on the surface, these companies retain a significant presence through advertising strategies that comply with existing regulations, preserving their legacy within the sport.
