P1racenews AI automatic summary:
Iconic F1 team set for 2026 name change
In 2026, the Williams F1 team will return to their roots with a new name and logo inspired by founder Frank Williams for the upcoming season. They currently compete as Atlassian Williams Racing, but will rebrand as ‘Atlassian Williams F1 Team’ starting January 2026, emphasizing their goal of excelling in top-tier motorsport. The change includes a new version of the original ‘Forward W’ logo introduced in 1977, symbolizing their championship-winning history.
Despite past successes with seven drivers’ titles and nine constructors’ championships, the team has struggled to secure a championship since 1997. The rebrand signifies Williams’ ambition to reclaim their position as a dominant force in F1. Recent achievements, like Carlos Sainz’s podiums and improved standings, suggest Williams is on the rise.
With a strong legacy and renewed determination, the team aims to build on their past triumphs and secure future victories, aspiring to rewrite their championship-winning story. Team principal James Vowles expressed pride in the upcoming change, highlighting a blend of tradition and progress that defines the team’s identity. The evolution reflects Williams’ commitment to success and legacy, setting the stage for a new era of competition in Formula 1.
