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Ferrari summon Lewis Hamilton to London ahead of British Grand Prix
This week, F1 legend Lewis Hamilton was called to London ahead of the British Grand Prix for the grand opening of a racing-themed pop-up event with Ferrari. UK fans can enjoy a taste of Italy in Covent Garden to commemorate the second year of collaboration between Scuderia Ferrari HP and Peroni Nastro Azzurro 0.0%. The event, known as The House of Peroni Nastro Azzurro 0.0%, embodies the partnership’s values of passion, precision, and premium Italian style, as highlighted by Rob Hobart, Marketing Director at Asahi UK. Hamilton officially kicked off the event before his first home race with Ferrari at Silverstone, where attendees can view a Ferrari F1 showcar and Hamilton’s #44 pizza. Fans can experience the event until July 5, indulging in Italian cuisine and mocktails while being closer to the world of F1. The British racer shared his amazement at the cultural differences between his former British team and Ferrari, particularly noting the Italians’ dedication to lunch breaks during the day.
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