Controversy in the Fast Lane: Sponsorship Scrutiny Following Tragic Loss

Controversy in the Fast Lane: Sponsorship Scrutiny Following Tragic Loss

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F1 team sponsor criticised after streamer death

Kick, a streaming platform sponsoring F1 team Sauber, faces intense scrutiny following the tragic death of streamer Jean Pormanove, who passed away at 46. Pormanove was subjected to prolonged online abuse on Kick, with the platform profiting from his promotion of merchandise and donations during streams. His death occurred during a live stream after 10 days of continuous streaming, marked by sleep deprivation and extreme violence. The co-streamers, seemingly indifferent to his well-being, were part of the French channel Le Lokal, previously accused of live humiliation and violence. Kick issued a statement expressing grief over Pormanove’s passing, banning all involved co-streamers and pledging cooperation with authorities to enhance safety on the platform. French authorities, led by digital affairs minister Clara Chappaz, have launched an investigation into the matter, emphasizing the legal responsibility of online platforms in preventing such tragedies. Canadian artist Drake, a key figure on Kick, along with AdinRoss, offered to cover Pormanove’s funeral expenses as a gesture of support. Despite these developments, social media users continue to condemn Kick for its handling of the situation.

Tovább a cikkhez

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