P1racenews AI automatic summary:
F1 owners given imitation warning by MotoGP
MotoGP’s sporting director, Carlos Ezpeleta, cautioned against mimicking F1 now that Liberty Media has acquired a majority stake in the motorbike racing series. While Liberty Media became the majority owner of MotoGP after buying out Dorna Sports earlier this year, Ezpeleta emphasized the uniqueness of each series and the need to manage expectations.
Despite the success Liberty Media has had in growing F1’s viewership, particularly in the USA, where ESPN reported record high audiences for F1 races, Ezpeleta believes MotoGP should chart its own course to expansion, tailored to its distinct characteristics and challenges.
As the new majority owner of MotoGP and with a track record of boosting F1’s popularity through initiatives like the Netflix documentary Drive to Survive, Liberty Media aims to leverage its experience and resources to enhance MotoGP’s global appeal and marketability.
With Liberty Media’s focus on cultivating marketable stars and engaging storytelling in F1, the company’s approach to growing MotoGP under Derek Chang’s leadership is expected to prioritize similar strategies to elevate the series’ profile and attract a broader audience worldwide.
