P1racenews AI automatic summary:
F1 owners DITCH famous motorsport name
In 2026, F1 owners Liberty Media made their first major change since acquiring another motorsport series last year, MotoGP promoter Dorna, solidifying their billion-dollar takeover strategy. Through innovative marketing such as Netflix’s Drive to Survive, Liberty Media has enhanced F1’s global popularity, aiming to replicate this success with MotoGP as their new commercial rights holder. Following the acquisition of approximately 86% of Dorna Sports, Liberty Media now owns the premier motorcycle racing class, leading to the rebranding of Dorna to MotoGP Sport Entertainment, with former F1 CEO Chase Carey at the helm. While key management changes have taken place, including Carey’s appointment and numerous Dorna executives transitioning, Carmelo Ezpeleta remains as CEO, ensuring continuity in the newly transformed organization as MotoGP gears up for its 2026 season debut.
