Image source: GPFans
P1racenews AI automatic summary:
F1 announce ‘IMMERSIVE’ change to grand prix weekends
Formula 1’s new partnership with The LEGO Group aims to enhance the fan experience at grand prix weekends. The collaboration promises to offer an immersive and engaging environment for fans of all ages. The partnership is scheduled to kick off in 2025, adding a new dimension to the race weekend activities. Fans can look forward to unique and creative LEGO-themed activations at Formula 1 events. This innovative partnership is expected to attract a wider audience and create lasting memories for motorsport enthusiasts. The collaboration is set to revolutionize the fan experience and cement Formula 1’s status as a leader in sports entertainment.
