P1racenews AI automatic summary:
Williams announce bold new name and logo for 2026 F1 rebrand
Williams has announced a major change to their F1 team name and logo for the 2026 season, becoming the ‘Atlassian Williams F1 Team’ instead of ‘Atlassian Williams Racing’.
The change aims to link the team’s esteemed history with its ambitious future, focusing on racing and winning in top-tier motorsport.
The reintroduction of the traditional ‘W’ logo pays homage to Williams’ roots as Williams Grand Prix Engineering established by Frank Williams in the 1970s.
The team principal, James Vowles, expressed pride in the new identity and logo inspired by the founder, signaling a commitment to a successful championship era.
Looking ahead to 2026, Williams is anticipating a strong season under Vowles’ leadership, aiming for their best constructors’ finish in almost a decade, currently holding fifth place in the championship.
With consistent performance and exceptional driving from Alex Albon and Carlos Sainz, Williams is poised for a competitive season ahead, aided by their Mercedes power unit and promising outlook for the technical regulations in 2026.
